Baking Is Our Business 2021

At Bake from Scratch, we celebrate the baking community. Content creators play a vital role in the baking industry with their constant ingenuity and creativity. Our Baking Is Our Business conference is designed to teach content creators how to stand out by bettering recipe fundamentals, recipe writing, and photography skills. From shaping perfect pastries to baking photo-worthy breads, you’ll learn the tricks of our trade from the Bake from Scratch test kitchen and James Beard Award-winning pastry chef and instructor at San Francisco Cooking School, Nicole Plue. Since baking is your business, this conference will help you further your baking knowledge so you leave ready to up your game. Attendees will have exclusive opportunities to pitch your ideas for paid editorial work and brand partnerships. Plus, you’ll get to meet one-on-one with baking brands so you walk away from your time in Birmingham with new relationships.

You have two ways to join: in person and virtual. All attendees will receive a recording of all baking class sessions.

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Registration for this conference is open only to baking bloggers and content creators with verified media outlets such as websites and YouTube and social media channels. Your media outlets will be verified upon receipt of your registration. If we are unable to verify your media outlets, you will receive an email notice, your registration will be canceled, and a refund will be issued. In person attendance is open to fully vaccinated content creators only.

Event Information

Tuesday, October 12
5–6:30 p.m.: Welcome reception at Grand Bohemian Mountain Brook*
Dinner will on your own with our list of top restaurants to try in Birmingham.

Wednesday, October 13
9 a.m.: Morning coffee with Brian Hart Hoffman
9:30 a.m.–12 p.m.: Bake Better Pastries
12–1 p.m.: Lunch*
1–3 p.m.: Bake Better Pastries (continued)
3:30–4 p.m.: Afternoon break (don’t worry—this will be a learning opportunity)
4–5 p.m.: Baking Business: How to Pitch
5:30–7 p.m.: Networking* and One-on-One Brand Meetings
7–10 p.m. Group dinner*

Thursday, October 14
9 a.m.: Morning coffee with Brian Hart Hoffman
9:30 a.m.–12 p.m.: Bake Better Breads with Nicole Plue
12–1 p.m.: Lunch*
1–3:30 p.m.: Baking Business: Food Styling and Photography
3:30–4 p.m.: Afternoon break (don’t worry—this will be a learning opportunity)
5:30–6:30 p.m.: Hard Hat Tour of the new Bake from Scratch Headquarters*
6:30-10 p.m.: Group dinner*

Friday, October 15
9:30 a.m.: Morning coffee with Brian Hart Hoffman
9:30–10:30 a.m.: Baking Business: Get Paid for Your Content Creation
10:30 a.m.–12 p.m.: Bake Better Biscuits

*This event is for in-person attendees only. Schedule subject to change.

Accommodations in Birmingham
The Grand Bohemian, located in Mountain Brook Village, is adjacent to the Birmingham Botanical Gardens and world-class dining and shopping. Art is everything (and everywhere!) in this contemporary and stylish hotel, where the whimsical décor is inspired by the gardens across the street.

The luxury hotel features a rooftop restaurant and bar, spa, wine-blending experience (you can customize your own label!), art gallery, wellness center, and more.

If you’d like to inquire about additional nights at the Grand Bohemian, please email Hannah Pellicer at hpellicer@hoffmanmedia.com.


Booking
The full price of the conference (100%) is due at booking. Your reservation will be confirmed upon receipt of payment and verification of your status as a content creator. We accept payment by American Express, Visa, Mastercard, PayPal, and Amazon Pay. Trip prices are in US dollars.


Travel to and from Birmingham
Attendees are responsible for getting themselves to Birmingham and to the Grand Bohemian on Tuesday, October 12, when the conference commences. Guests will be responsible for getting themselves from the Grand Bohemian to the airport or their next destination on Friday, October 15. Birmingham-Shuttlesworth International Airport is located a quick 9 miles away from the hotel.


Costs
The price of the trip includes all hotel accommodations, all baking classes and business sessions, some meals, and a private coach transfer to/from the group dinners on Wednesday and Thursday evening.

Single- and double-occupancy rates are available. Virtual passes are also available.

Since the conference is nonrefundable, we suggest buying trip insurance through a company like Travelex. You can also check with your credit card company to see if they provide travel insurance.

If you don’t purchase travel insurance, you agree to indemnify us against any charges that might otherwise be covered by your insurance. You further agree that we are not responsible for any costs of cancellation by you.

Your credit card will be charged by Hoffman Media, the parent company of Bake from Scratch.


Cancellation
Registration for this conference is open only to baking bloggers and content creators with verified media outlets such as websites and YouTube and social media channels. Your media outlets will be verified upon receipt of your registration. If we are unable to verify your media outlets, you will receive an email notice, your registration will be canceled, and a refund will be issued.

If Bake from Scratch initiates a conference cancellation, we will refund all payments. Please note that we will be monitoring travel advisories related to the COVID-19 pandemic closely. If in-person attendee is unable to provide proof of vaccination to Bake from Scratch, your registration will be cancelled.

Who can attend the Baking Is Our Business Conference?
Registration for this conference is open only to baking bloggers and content creators with verified media outlets such as websites and YouTube and social media channels.

What will the virtual experience be like?
Virtual participants will be able to view all instruction during the baking classes and the baking business sessions. They will also be able to ask instructors questions and chat with other virtual participants. Virtual participants will not be able to attend the events on the agenda indicated with an asterisk (*).

What if I can’t join virtually for all the sessions?
We will send recordings of all the baking classes and baking business sessions to all participants within one week of the retreat.

Where will the baking classes take place?
All baking classes and baking business sessions will be held in the Grand Bohemian’s state-of-the-art cooking school kitchen, just steps from your hotel room.

Are the baking classes hands-on?
Yes, all baking classes will be hands-on in a professional cooking school kitchen.

Who will be teaching the baking classes?
You’ll learn baking techniques and top tips for photo-worthy recipes directly from our editor-in-chief, Brian Hart Hoffman, the Bake from Scratch test kitchen team, and pastry chef Nicole Plue.

What should I plan to wear during baking classes?
Comfortable clothing and closed-toe shoes. Long hair should be pulled back. Aprons will be provided.

What does double-occupancy mean?
Double-occupancy packages are intended for two participants who plan to share one hotel room. You will be asked to state whom you will room with when you register. If you register for a double-occupancy package and your baking participant roommate does not register, you will be transferred to a single-occupancy package and charged for the difference in package prices.

If I book a double-occupancy package, will the hotel room have two beds?
Yes, all rooms booked as double-occupancy will have two queen beds, based on availability. Otherwise, two people may occupy a king room.

Can I extend my stay at the Grand Bohemian?
If you’d like to inquire about additional nights at the Grand Bohemian, please email Hannah Pellicer at hpellicer@hoffmanmedia.com.

Is breakfast included?
Breakfast is not included in the conference package.

Is transportation around Birmingham included?
Transportation in a private coach will be provided to the group dinners on Wednesday and Thursday evening. Guests will be responsible for their own arrival and departure transportation to and from the Grand Bohemian in Birmingham. Guests will also be responsible for any transportation deviations they choose to make to/from the group dinner.

Will I feel safe baking in person with a group of people?
All in-person attendees must be fully-vaccinated, and we will follow all local guidelines for masking and social distancing that are in place at the time of the retreat. Our conference group will be naturally small due to the hands-on nature of the classes.

Baking Is Our Business Conference 2021

Single Occupancy, Double Occupancy, Virtual Baking Pass